—The best experiences
are delivered with content in mind.

As one of the first Content Designers within IBM’s Cloud, Data and AI portfolio, I’ve collaborated with designers, developers, marketers, product managers, and information developers to deliver consistent — and engaging — user experiences.

I believe in the “content with” approach. Content should be developed alongside the designs, increasing in fidelity throughout the production cycle. Aka: you won’t see lorem ipsum in our wireframes, you’ll see statements of intent that ultimately morph into mindful microcopy.