The stories I’ve told.

 

—Writer

As a journalist-turned-content-designer, I bring a human-centered approach to the stories I tell. I’ve written for non-profit organizations, digital publications, and global enterprises.

 

A 133-Pound-Problem: How Bikes Are Fixing Denver’s Food Desert Issue

303 Magazine is a hyper-local publication focusing on Denver lifestyle, fashion, art, food, and more. When I was writing for the online publication, the editor was working on ways to infuse their traditional coverage with more investigative work.

Building Toilets in Rural India? There's an App for That

Together with the Government of India’s Ministry of Drinking Water and Sanitation,Water For People is empowering households with the e-Catalogue for Individual Household Toilets.

Designing for AI: Trust
8 ways to infuse trust into your AI experiences

I often ghost-write articles for Arin Bhowmick, the VP of Design for IBM Cloud, Data and AI. Here is one piece about how we’re designing for AI experiences.

IBM: How on-the-ground observation helped an airline soar

A case study about an IBM team that used Enterprise Design Thinking and on-the-ground research to optimize an airline’s boarding process. This story was originally written for IBM’s internal Design Stories publication.

 

—Video producer

I love working behind the scenes with directors and videographers to help bring stories to life. As a producer I build out storyboards, coordinate video shoots, manage talent, conduct interviews, and oversee the editing process. Here are just a few of the stories I’ve helped produce.

 

IBM Z: A Design Thinking approach to Security

Lead producer for a story about IBM’s Z Systems design team and how they leveraged design thinking to build empathy for their users and deliver something they actually needed.
Video/Editing: David Avila

IBM Design Stories: Project Monocle

Lead producer for a story about an IBM product team that applied Enterprise Design Thinking. This was part of the internal Design Stories publication and the Enterprise Design Thinking learning platform.
Video/Editing: David Avila

IBM Austin: 50th Anniversary

Lead producer for a video celebrating IBM’s 50 years in Austin, TX. Interviewed 10 IBM employees (past and present) to showcase the impact the company has had on the community.
Video/Editing: David Avila